THIRD AGE TOURISM IN VIETNAM: PREFERENCES AND LIMITATIONS

Abstract

Introduction. Global demographics are experiencing a significant transition to an aging population. This transition creates various opportunities to provide products and services targeting seniors, including tourism products and services in Vietnam. However, with the current state of affairs, the tourism sector still lacks products and services aimed at older people, so identifying the features and prospects for the development of tourism for third-age people in Vietnam from an integrated approach became the main purpose of the study. Methods. To achieve this goal, an inductive approach based on the interpretivist paradigm was used to study various aspects of human behavior presented in the works of the authors. The development data of tourists of the third age, their expenses and preferences were analyzed using a statistical method. Results. The result was the goals of tourism development and preferences for third-age people in Vietnam identified in the authors’ works. The analysis of statistical data showed the main limitations and trends that contribute to the tourist holidays of the older generation. Conclusion. The development of tourism for the elderly is now being actively considered in many developed countries, but in Vietnam it has just begun to attract attention from business and government.